By Jay ShahWe are incredibly proud that TrackPoint.ai has been featured in The Globe and Mail’s recent spotlight on Catalyzing Deep Tech.
Being recognized by one of Canada’s most respected publications validates our core belief: that the most powerful application of “deep tech” isn’t just in a research lab, it is in solving real-world, human challenges in the workplace.
What Does Our Tech Mean for Corporate Training?
At TrackPoint.ai, we view technology as the engine required to solve complex, nuanced human problems. Specifically, the gap between reading a script and actually performing under pressure during a high-stakes meeting or a cold call.
Traditional Business Development Representative (BDR) onboarding is slow, inconsistent, and expensive, often leaving new hires to rely on static scripts and passive shadowing. Similarly, when executives or sales teams prepare for major presentations, they often practice in the dark, hoping their delivery will match their content
To create a truly realistic practice environment that cuts new rep ramp time in half and bulletproofs upcoming presentations, we couldn’t rely on basic, scripted chatbots. We had to build a deep tech solution capable of:
- Context-Aware Feedback: Analyzing uploaded PowerPoint slides, RFPs, or custom corporate playbooks so the AI coach understands the exact context of your upcoming meeting.
- Delivery Analytics including Body Language: Using advanced algorithms to objectively track eye contact, posture, pacing, and filler words in real-time. This allows you to pinpoint exact moments in your delivery to improve before you ever step in front of an investor or client.
- Dynamic AI Characters: We engineered AI characters that mirror real buyers, clients, and investors. Whether a new BDR needs to drill objection handling with a dismissive gatekeeper, or a presenter needs to pressure-test their Q&A session with a skeptical investor, the AI actively listens, gets defensive, and pushes back just like the real thing
Solving the $97,000 Problem
The Globe and Mail feature highlights companies that are catalyzing change. In the corporate world, the status quo of training is broken.
Currently, 70% of training content is forgotten within 24 hours without reinforcement. Furthermore, the average cost to replace and retrain a failed sales hire is over $97,000.
By applying modern technology to these massive organizational pain points, TrackPoint allows companies to scale unlimited, private AI practice. We are turning subjective feedback into objective, measurable data that proves training ROI.
Rooted in a World-Class Ecosystem
True deep tech innovation requires a robust ecosystem. As the article’s theme of “catalyzing” suggests, TrackPoint didn’t get here alone.
Our foundation is deeply tied to the University of Saskatchewan (USask) and Opus, the university’s deep tech startup incubator. Opus helps innovators transform complex ideas into scalable solutions. Access to this level of mentorship, infrastructure, and top-tier engineering talent in Canada has been the catalyst that allowed us to build an enterprise-grade platform.
What This Means for Our Customers
As we continue to push the boundaries of AI communication training, our commitment to enterprise-grade security remains absolute. TrackPoint is built on the same cloud infrastructure trusted by global banks , and we maintain a strict policy that zero customer data is ever used to train our AI models.
We are honored to be recognized among Canada’s top tech innovators, and we are just getting started.
Want to see our deep tech in action? Request a Demo to see how TrackPoint.ai can transform your team’s performance.
